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Showing posts with label mobiles. Show all posts
Showing posts with label mobiles. Show all posts
IAB Mobile Advertising Report
IAB Mobile Advertising Report
PDF | English | 1.9 MB
Mobile advertising: the emerging UK market.
What is mobile internet advertising?
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones.
The UK mobile advertising market is in its infancy. Today, the majority of mobile advertising bought and sold is "on portal", sold through third party sales-houses, e.g. Screen Tonic for Orange, Yahoo! for Vodafone and 4th Screen for O2.
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