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IAB Mobile Advertising Report
IAB Mobile Advertising Report
PDF | English | 1.9 MB
Mobile advertising: the emerging UK market.
What is mobile internet advertising?
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones.
The UK mobile advertising market is in its infancy. Today, the majority of mobile advertising bought and sold is "on portal", sold through third party sales-houses, e.g. Screen Tonic for Orange, Yahoo! for Vodafone and 4th Screen for O2.
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The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
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